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Marty Lacker responds about Jaycees Award.
Elvis was very thrilled by this award much more than I saw him react to any other award. He appreciated it so much that one, he flew in from Vegas to attend the awards. Before he left for Vegas when he found out about the award he asked me if I would do something special on his behalf for the award night.
He wanted to do something special to honor the other awardees. I suggested opening up Graceland to them and the Jaycee Officials and have a cocktail party and a tour of the house for each one. Then follow that up with a sit down dinner at one of Memphis' exclusive restaurants, The Four Flames. He loved the idea and naturally he didn't intend to handle it, although I was no longer working for him at the time, he very quickly said to me,"OK, do it!" I laughed to myself because until the end he continued to act like I was still working for him.
That was alright with me because I wanted him to be happy in this momentous occasion for him.
That night of the awards, we had Memphis Police outside the front door to make sure nobody who was not invited tried to get in. I had each member of the Memphis Mafia at the front door and they would greet each of the guests at the door and take them on a personal tour. The cocktail party was held in what now is the Trophy Room and was catered by a noted Memphis caterer, Monte's Catering.
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